Cinema Today's film audiences expect a full immersion cinema experience with surround sound that delivers ultimate realism. JBL and Crown have joined forces to create the essential solution for today's multi-channel dynamic audio experience. No other manufacturer provides a wider, more cost-effective range of solutions to take on the demands of modern cinema sound reproduction than JBL Professional. With JBL's legendary reputation for quality, reliability and innovation, it's easy to see why today the majority of all professional cinema loudspeakers sold worldwide come from JBL Professional. JBL and Crown have played a major role in the breakthrough of the Dolby Atmos format, with a number of high-profile facilities - including Dolby's own Screen 1 at Royal Wootton Bassett and the Ray Dolby Theatre at the Soho Square facility as well as Empire Leicester Square and post production facilities at Pinewood and Shepperton studios - all installing JBL loudspeakers and Crown amplifiers.