Why choose Nord?
Designed specifically for the live player
Nord’s very clear mission is to build instruments for the gigging musician. That means robust, reliable, lightweight and portable, designed to be easy to use quickly, and of course, with incredible sound. It is no surprise that you see so many musicians around the world using Nords live -it is because they are both beautiful sounding instruments and professional tools. Every instrument is handmade in Sweden - you can take a peek inside the factory in Stockholm in this video. Also bear in mind Nord have no artist endorsement policy - everything you see being used is because the keyboardist has chosen to do so.
At first glance a Nord front panel may appear complicated - perhaps especially the Stage since it has the most features - but once you understand the thinking behind it you’ll find it’s simplicity itself. First of all you’ll see the panel is very clearly divided into sections - for example, Piano/Organ/Global/Synth/Effects. And the reason it looks full of knobs and buttons is because, very deliberately, no major function is hidden in a menu - everything you need to see or adjust live is on the front panel for you to access instantly, with LEDs too so you can see it on a dark stage. Anyone who plays live will know that delving through a menu is the last thing you want to be doing on stage!
All sounds can be updated - for free - for years to come
This is a major Nord feature that’s not immediately obvious on first glance. Nord's built-in piano samples and presets are also all user-replaceable and updatable. New pianos and samples are regularly added to the exclusive Nord libraries and all are free to download. There are no extra costs for new sounds. All of the Programs can be re-arranged in any order you want and you can store your programs anywhere you want, too. You can even create and add your own custom samples using Nord's free Sample Editor software. A Nord keyboard is therefore an instrument that is not out of date the moment you purchase, it can be updated and customised over many years to come to suit any live situation you may find yourself in.
You can read more about the Nord Sound Manager Software via our dedicated blog here.
But all of these features would count for nothing if the instrument didn’t sound good. So many Nord users purchase them simply because of the sound that they produce. From classic organs through to electric pianos, clavs, beautiful acoustic grands and uprights to Mellotrons and vintage synthesisers, the Nord range of keyboards all offer exceptional quality and authenticity in sound.
And that authenticity often includes maintaining the original character of an instrument. Nord make a point of keeping their instruments sounding as realistic as possible by sampling or modelling the originals, warts-and-all. Other manufacturers may clean up or embellish their instruments but this gives a false impression of what that instrument actually really sounded like. Nord owners are drawn to the gritty realism that some of the Nord instruments provide, as they are a refreshing change from the sanitised, homogenous sounds of other keyboards. Check out some of their honky upright pianos or the gnarly old Nefertiti Rhodes Piano as examples of this philosophy. Of course, you always have the built in effects and eq on the front panel to fine tune them to your specific requirements.
Therefore, with Nord keyboards, you have the best of both worlds – great sounding pianos, electric pianos, strings, organs and synths, plus the authentic character of some specific original instruments too.